Upper Deck Launches NIL-Focused College Athlete Trading Cards

Upper Deck, a powerhouse in the sports collectibles industry, has embarked on an exciting venture by joining forces with The Brandr Group and CLC to introduce a groundbreaking trading card series that shines the spotlight on college athletes in the emerging era of Name, Image, and Likeness (NIL).

The collaboration has led to the conception of the World of Sports™ Volume 1 Trading Card Set by Upper Deck, a collection intended to honor the accomplishments of student-athletes representing various colleges nationwide. From powerhouse programs like the University of Nebraska women’s volleyball team, renowned for their impressive fan engagement, to the University of North Carolina-Chapel Hill’s dominant field hockey squad, which has secured consecutive national championships, the trading card set will feature athletes from a diverse array of officially licensed college programs under CLC, which boasts partnerships with over 600 top universities.

With a 35-year track record of crafting top-quality trading cards and memorabilia for professional athletes across a range of sports, Upper Deck is now seizing the opportunity to showcase the talents of up-and-coming college athletes through these new NIL agreements. The trading cards will not only display the athletes’ names and images but will also feature their autographs, providing fans with a unique and collectible way to connect with their favorite emerging stars in women’s and men’s sports like softball, gymnastics, field hockey, soccer, volleyball, basketball, and football.

Jordy Bahl, a decorated national champion pitcher, shared her enthusiasm for having her softball journey immortalized in these trading cards, expressing her eagerness to share this special memento with her loved ones and supporters. Jason Masherah, President of Upper Deck, underscored the significance of these NIL partnerships by emphasizing the platform they provide for young athletes to establish their personal brand early in their careers, while also promoting gender equality by recognizing success in lesser-represented sports and rewarding deserving individuals for their achievements.

Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, echoed this sentiment, lauding the collaboration with Upper Deck as a means to elevate the profiles of numerous outstanding collegiate athletes, regardless of the sports they excel in. The release of these trading cards marks a pivotal moment in bringing recognition to student-athletes who are making significant contributions to their schools and the sports community at large, setting the stage for their journey from collegiate stardom to potential professional success.

Excitement is building as the Upper Deck World of Sports Volume 1 Trading Card Set prepares to hit the shelves of local hobby shops, retailers, and online stores. Fans and collectors alike can look forward to obtaining these exclusive cards that capture the essence of college sports and the promising careers of the athletes featured within. Stay tuned for further updates on the release of this unique and innovative trading card series by visiting UpperDeck.com.

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