Topps and Disney Expand Trading Card Partnership

Topps, known for its iconic trading cards, has taken a leap into the realm of superheroes and legendary tales by expanding its partnership with Disney Consumer Products. With a newfound global license to develop trading cards featuring Disney, Pixar, Marvel, and even the timeless Star Wars universe, Topps is set to revolutionize the world of collectible cards.

The first Marvel release under this comprehensive agreement is the highly anticipated Topps Finest X-Men ’97, scheduled to hit the shelves in early 2025. This launch not only marks the beginning of Topps’ foray into global distribution of Marvel cards but also aligns with the resurging interest in the X-Men franchise.

In a move that merges physical and digital collectibles seamlessly, the collaboration between Topps and Disney extends beyond the realms of classic cardboard cards. While digital offerings have previously been available through apps like Disney Collect! and Marvel Collect!, this partnership will significantly expand Topps’ physical product range, particularly in the United States.

Disney Consumer Products’ Executive Vice President of Global Brand Commercialization, Paul Gitter, expressed excitement about the extended collaboration. He highlighted the impact of bringing together the storytelling prowess of Disney’s brands with Topps’ expertise in the trading card realm, aiming to engage collectors worldwide with innovative products.

David Leiner, President of Trading Cards at Fanatics Collectibles, emphasized the joint commitment to enhancing fan experiences through cutting-edge innovations. The strengthened partnership will enable the companies to continue delivering top-notch products to collectors, building on the success they have achieved over the years with Star Wars cards and recent releases like Star Wars Chrome by Topps.

This new agreement not only expands Topps’ reach into the U.S. market but also signifies a significant global expansion of their offerings. Previously limited to the Europe, Middle East, and Africa (EMEA) region, Topps’ Disney, Marvel, and Star Wars cards will now captivate collectors around the world, promising a fresh wave of creativity and excitement in the trading card hobby.

Collectors can anticipate a diverse array of new trading cards that celebrate the enchantment of Disney, the innovation of Pixar, the superhero prowess of Marvel, and the epic journeys of Star Wars characters. With a focus on delivering unique designs, collectibles, and immersive experiences, Topps and Disney’s partnership heralds an exciting era for trading card enthusiasts, granting them unparalleled access to beloved characters and narratives from the realms of entertainment history.

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