Panini America and Professional Fighters League Partner Up for Trading Cards

Panini America, the giant in sports and entertainment collectibles, has sealed a lucrative deal with the Professional Fighters League (PFL), a cutting-edge sports organization on the rise. This multi-year partnership is a game-changer in the MMA trading card domain.

Their collaboration promises to bring fresh, exciting products to the market, starting with the introduction of Panini Instant, a platform offering real-time collectibles directly to MMA enthusiasts. Following this debut, fans can anticipate the launch of PFL Prizm later this year, expected to be a standout product in the trading card realm.

Jason Howarth, Panini America’s Senior Vice President of Marketing and Athlete Relations, is thrilled about this venture, recognizing the PFL’s global reach and potential to invigorate the MMA trading card sector. The partnership aims to deepen fan engagement by featuring exclusive Panini products highlighting PFL athletes and events.

Bryan Calka, the PFL’s Chief Commercial Officer, shares Howarth’s enthusiasm, acknowledging Panini America’s expertise in collectibles. He underscores the PFL’s dedication to providing premium experiences for MMA fans worldwide, with this collaboration set to elevate their offerings.

A noteworthy aspect of this partnership is the introduction of digital trading card collectibles, including NFTs, catering to the evolving preferences of collectors embracing digital formats alongside physical cards.

This collaboration comes at a pivotal moment as the PFL gears up for the second half of its 2024 Global Season, beginning on June 13 in Uncasville, CT. Athletes from six weight classes will vie for playoff spots and the title of PFL World Champion, along with a hefty $1 million prize.

Setting itself apart in the MMA realm, the PFL operates on a sports-season format akin to major leagues, with fighters competing in regular seasons, playoffs, and championships. The league boosts visibility through innovative SmartCage technology, offering advanced fight analytics and an immersive viewing experience, while expanding globally with initiatives like PFL Europe and PFL MENA.

As a subsidiary of the Panini Group in Italy, Panini America brings over sixty years of collectibles experience and substantial partnerships in the sports and entertainment spheres. With a robust global distribution network, PFL trading cards are poised to reach a vast audience, amplifying both brands’ presence in the collectibles market.

The partnership between Panini America and the Professional Fighters League promises to redefine sports memorabilia, blending innovation with the dynamic world of MMA. Fans can anticipate a diverse range of collectibles celebrating the sport and its exceptional athletes.

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