Fanatics, in collaboration with Fanatics Live, has unveiled a new program called ‘The Ten’ that aims to highlight and reward the discovery of the top 10 sports cards in the market. Drawing inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, ‘The Ten’ showcases a dynamic selection of 10 cards from various sports. Collectors who successfully pull one of these cards on the Fanatics Live app will be awarded $10,000 in Fanatics Live credit.
‘The Ten’ features a monthly rotation of cards that are chosen for their rarity and popularity. Examples of these cards include the highly sought-after 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card, and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural ‘The Ten’ list features a mix of legendary athletes and rising stars. Icons like Tom Brady and Steph Curry are included alongside MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. These cards encompass a range of brands such as Panini, Upper Deck, Topps, and Bowman.
James Kollar, senior director of marketing at Fanatics Live, shared that the goal of ‘The Ten’ is to enhance the collecting experience and give back to collectors and the hobby. The initiative aims to foster community engagement by allowing Fanatics Live participants and the collecting community to have a say in the monthly card selections.
‘The Ten’ also serves to promote new products and reignite interest in existing releases with chase cards. It provides a platform for dealers and collectors to showcase these cards, creating excitement and sparking discussions within the community.
To celebrate major discoveries and announce upcoming cards, Fanatics Live plans to feature pack and box breaks as well as special shows centered around ‘The Ten’. A dedicated webpage will also track the cards and their finders, adding to the narrative.
One unique aspect of ‘The Ten’ program is its focus on the stories behind the collectors and their finds. It offers a storytelling element that adds depth to the collecting experience. Since its launch, Fanatics Live has experienced consistent growth, with an average watch time of 56 minutes, demonstrating its emergence as a community-focused platform. Kollar expressed his enthusiasm for the potential impact of ‘The Ten’ program on the Fanatics brand and the collector community.
With ‘The Ten’, Fanatics is revolutionizing the collecting experience by rewarding collectors who unearth rare and coveted sports cards. The initiative not only adds more excitement to the hobby but also fosters community engagement and highlights the remarkable stories of collectors and their finds. As Fanatics Live continues to evolve as a platform, it is expected to bring new opportunities and experiences to sports card collectors across the globe.
