Topps has taken a leap into the non-sports trading card realm by teaming up with Gary Vaynerchuk’s VeeFriends to introduce a fresh twist to the market. The new line of Topps Chrome cards will showcase the beloved characters and positive messaging that have garnered VeeFriends a devoted following. This collaboration signals Topps’ and parent company Fanatics’ move to expand beyond traditional sports cards, following successful partnerships with entertainment giants like Disney and Marvel. As this exciting venture unfolds, the new VeeFriends cards are making their debut at New York Comic Con, allowing attendees to be the first to witness this innovative collaboration.
VeeFriends’ engaging characters, known for their inspirational themes of kindness, accountability, and growth, will be featured on the new Topps Chrome cards as part of a multi-year partnership. The launch at New York Comic Con includes the distribution of free promo cards at the VeeFriends booth (#1217) on October 17, setting the stage for what promises to be an unforgettable introduction.
This venture marks the second collaboration between Gary Vaynerchuk and Fanatics, following their successful partnership in 2021. By joining forces with Topps, the brand is poised to expand its reach even further with the introduction of Chrome cards featuring popular characters such as Notorious Ninja and Patient Panda. The union of imaginative storytelling and collectibles is sure to captivate fans of all ages.
With a focus on engaging new collectors, Topps continues to pave the way for innovation in the trading card market. The partnership aligns seamlessly with Topps’ strategic goals to attract younger audiences and explore new avenues in the non-sports card sector. The aim is to not only elevate the VeeFriends brand but also provide fans with diverse mediums to engage with their favorite characters, bridging the gap between storytelling and collectibles.
The launch at New York Comic Con serves as a strategic move to introduce VeeFriends to a wider audience of collectors. The event’s diverse attendees offer the perfect platform to showcase VeeFriends’ characters, animations, and collectibles to fans who may not typically focus on sports cards. The appeal of these beloved characters transcends age, making this debut a highly anticipated event for fans and collectors alike.
By partnering with VeeFriends, Topps solidifies its position in the non-sports trading card market and expands its entertainment-focused portfolio. Building on recent collaborations with industry giants like Disney, Marvel, and Lucasfilm, Topps is committed to tapping into the untapped potential of the non-sports card category. The collaboration with VeeFriends is just the beginning of Topps’ foray into this exciting space, hinting at even more to come in the future.
This groundbreaking partnership not only injects fresh excitement into the trading card industry but also positions VeeFriends as a key player in the collectibles market. Fans can look forward to new ways to connect with their favorite characters as the VeeFriends-Topps Chrome line makes its grand entrance into the world of trading cards.
